sportske novosti, vijesti, news, sport

REBRANDING THE SPORTS GROUND: CHANGE OF THE LOGO, DOMAIN AND DESIGN OF THE WEBSITE

It took us over a year to realize we needed a simple brand connected to The Sports Ground online portal. The portal is still related to Croatian sports, athletes, and clubs, but we have decided to change the logo, domain, and web service design.

New logo design

The logo features a red TSG symbol in the shape of a letter with THE SPORTS GROUND below, also in red. The letters are designed with modern, stylized effects, contributing to the brand’s dynamic and sporty character. The red logo symbolizes energy, strength, and passion, which is often associated with the world of sports. The selection of this color emphasizes the brand’s dynamism and determination.

The TSG symbol represents the bold and large letters, reflecting strength and presence. They have a modern, geometric appearance with gentle curves that create a sense of movement and progress. The shadow effects and 3D look of the letters add depth and make them more visually attractive. Underneath the primary initials is the brand name in a clear, clean font. The uniform, linear form of the letters contributes to a professional and neat appearance.

Let’s mention how the letter G is shaped semi-circularly, which can resemble a sports track, circle, or arena and evoke images of sports fields and competitions. This design creates a clear link with the theme of sports. The curvature and layering of the letters suggest movement and dynamism, which further enhances the sense of speed and energy, critical characteristics of sports.

The logo is simple but striking, which is essential for a rebrand. The TSG initials are easy to remember, and red ensures high visibility. 3D effects and stylization of the letters make the logo modern and attractive, especially for the sports crowd. Combining the stylized initials and the simple name, THE SPORTS GROUND communicates what it is about, leaving a severe and professional impression.

This logo reflects power and energy, the two critical characteristics of a sports brand. It is visually appealing and modern. Overall, the logo represents a solid basis for further positioning of The Sports Ground brand in the sports sector.

The new domain of The Sports Ground Portal

Why have we changed the domain? Why did we abbreviate the domain name? The reason is straightforward. The domain should be short, easy to remember, relevant to the sports theme, and have more straightforward SEO optimization.

The domain name TSGNEWS.CO is short and straightforward and suggests focusing on sports news and information. The initials TSG stand for The Sports Ground, which associates this domain with the brand. The use of initials makes the domain recognizable to existing brand users. The word NEWS indicates the focus of the domain – providing the latest news, announcements, or sports-related updates. This makes it clear to the visitors that this is an information source.

The.CO extension suggests professionalism and trustworthiness. It is short and modern and often used in start-ups and technology communities. There are no language or geographical restrictions, which allows the domain to appeal to a global audience.

The domain is short and easy to remember, which is essential for visitors who want to enter it directly into the browser. Using the initials TSG and the word NEWS, the site’s primary purpose is immediately evident—providing sports news and content.

TSGNEWS.CO sounds professional and severe, particularly in the sports industry. This domain may give the impression of being a reputable and reliable news source. TSGNEWS.CO is an elementary, recognizable, and efficient domain for sports portals. It communicates the focus on news and will attract users looking for the latest information in sports.

The new design of the portal

The new design is effortless, but it has much more content than the old one under the old domain. Each section is located under TSGNEWS.CO has its place on the home page, and the menu offers an excellent choice for following Croatian athletes, clubs, and sports in general.

At the top of the page, with a large and legible logo, it is visible through a precise positioning in the central part of the page header. The site allows news from different sports to be filtered. The main section of the page contains featured news with large images and short descriptions. The titles are prominent and legible, the font is simple and easy to read, and the portal is easy to use. A minimalistic approach with plenty of white space ensures that content can be viewed and users can easily navigate. The clean and modern design focuses on simplicity and quick information access. The web service is fully adaptable to different devices, especially mobile phones. The design automatically adapts to the smaller screen, with simple navigation and vertical layout.

Video content is enabled, and we will try to publish as much video content related to sports as possible. Commenting is allowed, which allows more user interaction with the website, which can increase visitor retention. The web service loading speed is fast and easy to open. Every part of the web service is optimized, and news and updates are clearly categorized and in a visible place, all so that users are satisfied and can quickly find the content they want.

TSGNEWS.CO is modern and tailored to sports news, focusing on readability, navigation ease, and multimedia content integration. Proper use of colors, clean lines, and structured content will ensure a positive user experience, while social interaction and multimedia make the site dynamic and exciting for visitors.

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